Sustainable influencers take on fast fashion – Environment

Sustainable influencer Masego Morgan was shocked when a fast fashion giant offered her $1,000 for a single social media post to promote its brand. 

Not only had the South African social media star never been offered that kind of money, the company represents exactly what she is against: overconsumption of cheap, planet-harming clothing made by underpaid workers.

And she’s not alone. Former Love Island contestant and sustainable fashion influencer Brett Staniland said he was offered close to $5,500 (5,076 euros) for a post for a major fast fashion brand, the kind of money most small or sustainable brands simply can’t compete with.