Five Reasons Why Social Media is Important for SEO

What do social media platforms have to offer SEO? MWI gets these kinds of information from current and prospective clients. Although social media has been a growing channel for marketing over the last few years, many businesses have yet to profit from it. This is especially true if you are investing in SEO. Although the benefits of social media may not seem immediately obvious, they are crucial to SEO help. From the myriad of reasons to consider social media as a part of your overall strategy to be online Here are five reasons why it is essential to SEO.

1) Social Media Signals

It’s not difficult to see that Google, Bing, and other search engines use online conversations as part of their ranking algorithms. A social engagement happens when people like, comment or share a tweet about content. The more social interactions a piece of content receives, the more social signals you send to your site. These social signals are used by search engines to determine the quality of content. It’s a method of determining the content that people consider useful over what their algorithm determines to be of high quality. Content can be instantly indexed whenever it’s attracting a significant amount of engagement on social media.

2.) Link Building

It’s long gone of asking for websites to link to your site. Since the introduction of Google’s Panda and Penguin algorithm, SEOs are forced to perform link building in the old fashioned way – create high quality content that is link-worthy. What is the best way to reach websites who are willing to link to your site, if asking them directly would be thought to be “unnatural”? Social media is your answer. Social media lets you publish your content to interested audiences who might be willing to link to it, in the event that it’s worth linking to. Those people will also share your content with their networks which will increase the impact of your content.

3) Content amplification

The quality of your content is, it won’t achieve much success until you amplify it. Sure, email marketing is an excellent method to amplify the content, but it’ll only reach people within your marketing database. Social media allows you to increase the reach of your content. If you share your content with your followers, they will be sure to share it with their own followings when they find it useful. Then those people will spread the word to their networks which will increase the reach of your content. As a result, you get an abundance of relevant traffic including inbound links, social signals and brand تصميم المواقع الالكترونية awareness – all of which are utilized by search engines to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness & Signals

Search engines can use brand name and reputation to determine the credibility of your website and how trustworthy it needs to be in their ranking algorithms. Aside from amplifying your content, social media also helps build brand awareness. Google refers to this as co-citation. Building these co-citations using social media can improve Google’s trust and confidence in your web page and also assist by using branded search terms.

5) Social Indexing

Since the search engines are able to index social media websites these profiles are now showing on search results pages. This allows your brand to be displayed in search results for brand-related queries, which aren’t exclusive to your site. However, it’s even more than that. Individual tweets on Twitter were once indexed and shown in search results too – enabling another way to get your content noticed in search. The service was temporary for a few months before Google made the decision to stop it up until now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.