Five Reasons Why Social Media is Important for SEO

What the heck does social media have to do with SEO? At MWI, we get many of these inquiries from the current and potential clients. While social media has become an increasingly popular channel for marketing over the last few years, many businesses have yet to profit from the potential of it. This is particularly important for companies that are investing in search engine optimization. Setting up and managing social media accounts are extremely essential to aid in SEO initiatives, but the benefits are not immediately apparent. There are many reasons why you should consider social media as a part of your online strategy, here are 5 reasons why it is essential for SEO.

1.) Social Media Signals

It’s not a secret that Google, Bing, and other search engines rely on online dialogue in their ranking algorithms. If people tweet, شركات تصميم المواقع share, like or comment on an article, this is called a social engagement. A piece of content that has more social engagements is likely to have more social signals. These social signals are used by search engines to rank the content. This is a way for search engines to determine what people find most useful and what their algorithms consider high-quality. If a piece of content has a high amount of social interaction the content can be classified.

2.) Link Building

It’s been a long period when you could just make a request for hyperlinks from other sites. Google’s Panda/Penguin algorithms have compelled SEOs to linkbuild using the old method: make good quality content that is pertinent. How can you get your content to websites who are willing to link to your content, when asking them directly would be considered “unnatural”? Social media is the answer. Social media allows you to expose your content to interested audiences who might be willing to link to it, if it is worth linking to. They will also spread your content among others and boost your authority.

3) The amplifying of content

You can create all the excellent content you’d like to however it will not gain an enormous amount of attention without amplification. Sure, email marketing can be an excellent method to amplify content, but it can only be able to reach people who are in your database of marketing. It is possible to reach new audiences via social media. If you publish your content to your followers, they will spread it to their own followers If they are satisfied with the content. The people who share it will recommend your content to their followers, thereby increasing your reach. As a result, you get many relevant visitors, inbound links, social signals and brand awareness – all of which are utilized by search engines to determine the quality of content.

content amplification lifecycle

4) Brand Sensibilization and Brand

Brand image and recognition can tell search engines many things about the quality of your site and the degree to which it should be believed to be in its ranking algorithms. Social media helps to build brand awareness and amplifies the quality of your content. This is what Google calls a co-citation. Building these co-citations through social media can boost Google’s trust and confidence in your website , and will also help with branded search queries.

5.) Social Indexing

Since search engines index social media sites which means they show up in search results pages. This lets your brand appear in search results for branded search queries that are not limited to just your own website. But it gets even better than that. Tweets on their own from Twitter were once searchable and displayed in the search results. This enabled your content to be more prominent in the results of a search. It was temporary, however it was a short-term solution, and Google ended it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.