Five Reasons Why Social Media is important for SEO

What does social media have to offer SEO? MWI receives this information a lot from current and prospective clients. Social media is an incredibly expanding channel of marketing that many businesses have only recently begun making use of in the past few years, but it’s crucial to make use of in particular if you’re putting resources into search engine optimization. Setting up and managing social media accounts is extremely crucial to support SEO efforts, even though the benefits may not be immediately obvious. There are many reasons why you should consider social media as a part of your online strategy, here are 5 reasons why it’s crucial to SEO.

1.) Social Media Signals

It’s no secret that Google, Bing and other major search engines have been using online dialogue in their ranking algorithms for quite some time. When people share content via Twitter, Facebook, comment or share a piece of content, this is called a social engagement. The more the number of social interactions that a piece content is able to get, the more social signals you can build for your site. Social signals are utilized by search engines to rank content. This allows search engines to decide what content people consider to be most valuable and what their algorithms consider top-quality. If an article receives lots of engagement on social media, it can be instantly identified.

2) Link Building

It’s been a long moment when you could simply get links from other websites. In the wake of Google’s Panda and Penguin algorithm, SEOs are forced to do link building by hand to create quality content that is worthy of linking. How can you get your content to websites which are willing to hyperlink to your website, even if they are considered “unnatural”? Social media is the solution. Social media allows you to share your content with appropriate audiences that are willing to link to your content, if it is worth linking to. These people will share your content with others increasing your influence.

3) Amplification of content

It doesn’t matter how high-quality the content you publish, it’s unlikely to be popular in the absence of amplifying it. Yes, email marketing is an excellent method to amplify content, but it will only reach the people in your marketing database. Social media enables you to connect with new audiences through your content. When you share your content, your following will connect with their friends in the event that they find it helpful. This will allow them to recommend your content to their followers, thereby increasing your reach. As a result, you get many relevant visitors, inbound links, social signals and brand awareness – all of which are utilized by search engines to assess content quality.

content amplification lifecycle

4) Brand discuss Awareness and Signals

Search engines may use your brand’s name and reputation to determine the credibility of your website and how trustworthy it must be within their ranking algorithms. Social media is a great way to increase brand awareness and amplifies the content you publish. This is what Google calls co-citation. The creation of these co-citations via social media will help improve Google’s trust and confidence in your web page and also assist by bringing in search queries that are branded.

5.) Social Indexing

Search engines have been indexing social media sites for some time now and this means that they show up in search result pages. This enables your brand to be displayed in search results for branded searches on more than only your website. But there’s more than that. Individual Tweets from Twitter were previously indexed and appeared in search results, too – enabling another way to get your content noticed in the search results. It was temporary, however it was a short-term solution, and Google stopped it after a couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.