Five Reasons Why Social Media is Important for SEO

What can social media provide in terms of SEO? At MWI we hear lots of questions from our current and prospective clients. Social media is a rapidly growing marketing channel that most companies have only just begun taking advantage of in the last couple of years, موقع تزويد مشاهدات (please click the next post) yet it’s vital to take advantage of it particularly if you’re investing efforts in search engine optimization. Setting up and managing social media accounts is important for supporting SEO efforts, though their benefits aren’t immediately obvious. Out of the numerous reasons you should think about the use of social media in your online strategy Here are five reasons why it’s crucial to SEO.

1) Social Media Signals

It’s not a secret that Google, Bing and other major search engines have been using online chat as part of their algorithm for ranking for quite some time. When people share content via Twitter, Facebook or comment on the content, this is called a social engagement. Content that has more engagements on social media will have more social signals. Search engines analyze these signals from social media, and use them as a quality factor when ranking the content. This is a method for search engines to know the content that people are most interested in and also what they consider to be good quality. A piece of content could be instantly indexed if it’s receiving a lot of social interaction.

2.) Link Building

It’s long gone of going out and asking for websites to link to your site. Google’s Panda/Penguin algorithms are forcing SEOs to link build using the old method: make good quality content that is pertinent. How do you reach websites who are willing to link to your site, if they are considered “unnatural”? Social media is the way to go. Social media can help you put your content in front of relevant groups of people who may be in a position to influence them to link to your content if it’s worth linking to. They will also be able to share your content with other people and increase your reach.

3) Content Amplification

It doesn’t matter how high-quality the content you publish, it won’t get much traction in the absence of amplifying it. Email marketing is a great way to amplify content, but it can only reach those in your marketing database. You can reach new audiences through social media. When you share your content, your following will also be able to share it with their followers in the event that they find it helpful. Then those people will be able to share it with their followers, further increasing your reach. Additionally, you will gain relevant traffic, inbound linking as well as social signals and brand awareness These can be utilized by search engines to determine content quality evaluation.

content amplification lifecycle

4.) Brand Awareness and Signals

Brand identity and awareness can inform search engines much about the credibility of your site and how much it should be trusted in its ranking algorithms. Alongside boosting your content social media also aids in create brand awareness. This is what Google calls co-citation. Making these co-citations with social media can help increase the trust Google has in your web page and also assist by using branded search terms.

5) Social Indexing

Since the search engines are able to index social media websites which means they show on search results pages. This enables your brand to show up in search results for your branded searches on more than the site of your business. But there’s more than that. Tweets that were individual from Twitter were once searchable and were displayed in search results. This allowed your site to rank higher on the results of a search. The service was temporary for a couple of months, until Google took the decision to end it up until now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.