Five Reasons Social Media is Important for SEO

What do social media platforms provide in terms of SEO? At MWI, we get lots of questions from our the current and potential clients. Social media is an incredibly expanding channel of marketing that many businesses have only recently begun taking advantage of in the past couple of years, yet it’s essential to utilize it in particular if you’re putting funds into search engine optimization. While the advantages of social media may not be immediately obvious, they are crucial for SEO aid. Here are five reasons why social media is essential for SEO.

1.) Social Media Signals

It’s not a secret that Google, Bing and other major search engines have been using online chat in their algorithm for ranking for quite some period of time. If people tweet, share, like or comment on the content that is known as a social engagement. The more social interactions a piece of content receives, the more social signals you build to your site. These social signals are used by search engines to determine the quality of the content. It’s a way to measure the content that people consider useful in comparison to what their algorithm determines to be good quality. Content can be immediately indexed whenever it’s attracting a significant amount of social interaction.

2.) Link Building

It’s past the moment when you could simply solicit links from other websites. With the emergence of Google’s Panda and Penguin algorithm SEOs must do link building by hand to create quality content that is worthy of linking. What is the best way to reach websites which are willing to hyperlink to your content, when you ask them directly, which would be thought to be “unnatural”? Social media is your answer. Social media enables you to place your content in front of the right people, who could be influenced to link to it if it’s worth linking to. People who connect your content to their friends and increase the reach of your content.

3.) Content Amplification

You could create any excellent content you’d like to however, it will not get significant traction without the aid of amplification. Email marketing is an effective method to increase the reach of your content , but it can only get to those on your list of marketing contacts. Social media allows you to reach new audiences with your content. Once you share your content, those who follow you will also share it with their following when they are satisfied with the content. These people will then spread the word to their networks, further increasing your reach. As a result, https://www.blurb.com/user/mealarmy53 you get many relevant visitors including inbound links, social signals , and brand awareness All of which are utilized by search engines in determining the quality of your content.

content amplification lifecycle

4.) Brand Communication and Awareness

The brand’s identity and reputation can tell search engines a lot about the quality of your website and how much it is believed to be in its ranking algorithms. Apart from boosting the quality of your content social media can also help create brand awareness. This is what Google calls co-citation. These co-citations can be built via social media in order to increase Google’s trust as well as aid with branded searches.

5) Social Indexing

Since the search engines index social media accounts these profiles are now showing up in search results pages. This lets your brand be displayed in search results for your branded search queries on more than just your company website. However, it’s even more than that. Individual tweets on Twitter were previously indexed and appeared in search results too giving another opportunity for your website to be ranked in search. This was just temporary for a few months, until Google made the decision to stop it up until now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.