Five Reasons Social Media is important for SEO

What can social media provide in terms of SEO? At MWI we hear lots of questions from our current and prospective clients. While social media has become an increasingly popular channel for marketing in recent years, most companies have not yet started to benefit from it. This is particularly important if you are investing in SEO. While the benefits of using social media are not immediately apparent, they’re vital for SEO help. Below are five reasons why social media is important for SEO.

1) Social Media Signals

It’s no secret that Google, Bing and other major search engines have been using online conversations as part of their ranking algorithms for quite some period of time. Whenever people tweet, like or comment on an article This is referred to as social engagement. The more social engagements a piece of content has, the more social signals it will bring to your site. Search engines look at these social signals and use them as an element of quality when evaluating the content. This is a way for search engines to decide the content that people are most interested in and also what they consider to be top-quality. If an article receives a lot of social shares it will be immediately indexable.

2) Link Building

There are no more days of asking for websites to add links to your site. Google’s Panda/Penguin algorithms are forcing SEOs to build links in the old-fashioned way: discuss (https://www.offwiki.org) write quality content that is relevant. How can you get your content to websites which are willing to hyperlink to your site, if asking them directly would be considered “unnatural”? Social media is the answer. Social media lets you publish your content to people who are willing to link to it, when it’s worthy of linking to. People who be able to share your content with their networks which will increase the impact of your content.

3) Content amplification

You can write all the good-quality content that you wish to, but it won’t gain any traction without amplifying it. Sure, email marketing is an excellent way to increase the reach of your content, but it can only reach those in your database of marketing. Social media allows you to connect with new audiences through your content. If you post your content to your followers, they will spread it to their own followers in the event that they find it helpful. They will then be able to share it with their followers to increase your reach. As a result, you get many relevant visitors such as inbound links, social signals and brand awareness All of which are utilized by search engines in determining the quality of content.

content amplification lifecycle

4.) Brand Awareness and Signals

Search engines use brand image and recognition to judge the quality of your site and how reliable it ought to be in their ranking algorithms. Aside from amplifying your content social media also aids in to increase awareness of your brand. Google refers to this as co-citation. Co-citations can be created through social media to improve Google’s credibility and aid in search results that are branded.

5) Social Indexing

Search engines have been indexing social media sites for a number of years now so they can now appear in results pages for search engines. This enables your brand to show up in search results that include branded searches on more than the site of your business. It’s even more effective. Tweets on their own from Twitter were once indexed and included in search results. This enabled your content to be more prominent in searches. It was temporary, however the deal was ended when Google ended it after a couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.