Five Reasons Social Media Is Important for SEO

What the heck does social media have to in relation to SEO? At MWI we hear this a lot from the current and potential clients. Social media is rapidly growing channel for marketing that most businesses have only recently begun using in the last few years, however it’s very important to leverage in particular if you’re putting resources in SEO. Making and managing social media accounts is important to assist in SEO efforts, though the benefits are not immediately evident. Here are five benefits of social media is essential for SEO.

1.) Social Media Signals

It’s no secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for a long time now. Social engagement occurs when people comment, like on, share or tweet on a piece of content. The more social engagements a piece of content has, the more social signals you send to your site. Social signals are utilized by search engines to determine the quality of the content. It’s a method of determining the quality of content that people are able to use in comparison to what their algorithm decides is of high quality. If something receives lots of social interaction, it can be instantly identified.

2) Link Building

It’s been a long moment when you could simply solicit hyperlinks from other sites. Google’s Panda/Penguin algorithms are forcing SEOs to build links in the old-fashioned way: write good quality content that is pertinent. But how do you reach websites willing to link to your content , if asking them directly is thought to be an “unnatural” link building technique? Social media is your solution. Social media enables you to expose your content to of people who are interested and could be attracted to link to it in the event that it is worthy of linking to. They will also promote your content to others and increase your reach.

3.) The amplifying of content

You can make all the high quality content you want, but it won’t gain significant traction without the aid of amplification. Email marketing can be a great way of amplifying content but it will only get to those on your list of marketing contacts. Social media allows you to expand your reach with your content. If you send your content out to your followers, they’ll share it with their own followings If they are satisfied with the content. They will also share your content with their followers, increasing the reach of your content. You will also gain relevant traffic as well as inbound linking as well as social signals and brand awareness All of which can be used by search engines to make assessment of quality.

content amplification lifecycle

4) Brand تزويد متابعين تويتر (helpful resources) Recognition and Signals

Brand identity and awareness can inform search engines much about the credibility of your website as well as how much it is trusted in its ranking algorithms. In addition to boosting your content, social media also helps create brand awareness. This is what Google refers to as co-citation. These co-citations can be developed via social media in order to increase Google’s credibility and aid in branded searches.

5) Social Indexing

Search engines have been indexing social media profiles for a few years now which means that they appear on results pages for search engines. This allows your business to appear in search results for search queries that are branded and not restricted to your website. However, it’s even more than that. Individual Tweets from Twitter were once indexed and shown in search results too – enabling another way to ensure your content’s ranking in search. However, it was only temporary, and Google removed it after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.