Maidaan’s release date and promotional strategy are on uncertain terms: Reports | Hindi Movie News

After Bholaa’s less-than-exciting box office outing, there were high hopes for Ajay Devgn‘s Maidaan to turn things around for the superstar. However, it seems that the only aspect of the film undergoing changes is its release date. June was considered a promising month for the industry, with films like Adipurush, Satyaprem Ki Katha, and Maidaan slated for release. The month began on a positive note with Zara Hatke Zara Bachke performing better than expected at the box office.
Unfortunately, Maidaan seems to be facing troubles. With its scheduled release on June 23, the film has not yet unveiled any promotional assets such as teasers or trailers to inform the audience about its impending release. Usually, a big Bollywood release starts its promotional campaign a month before release. Reports now suggest that the makers are considering a new release date. It’s worth noting that Maidaan has undergone a series of date changes, moving from November 27, 2020, to December 11, 2020, then to August 13, 2021, followed by October 15, 2021, February 17, 2022, May 12, 2022, and finally June 23, 2023. The reason for these delays remains unknown.
Maidaan delves into the golden era of Indian football, specifically between 1952 and 1962, with Ajay Devgn portraying the accomplished Indian coach Syed Abdul Rahim.
In the midst of this uncertainty, it has been announced that another film, 1920: Horrors of the Heart, produced by Vikram Bhatt and directed by his daughter Krishna Bhatt, will be released in Maidaan’s place.

—