5 Reasons Why Social Media is important for SEO

What does social media have to in relation to SEO? At MWI, we get this a lot from current and prospective clients. Social media is rapidly expanding marketing channel that many companies have only started using in the past couple of years, yet it’s essential to utilize it in particular if you’re putting resources in SEO. Creating and managing social media accounts is crucial to support SEO efforts, even though their benefits aren’t immediately apparent. There are many reasons why you should consider social media as a part of your strategy for online There are five main reasons why it is essential for SEO.

1) Social Media Signals

It’s no secret that Google, Bing and other major search engines are using online dialogue in their algorithm for ranking for a long period of time. Whenever people tweet, like or comment on the content they like it is referred to as a social engagement. The more social engagements a piece of content receives, the more social signals you build to your website. Search engines measure these social signals, and use them as an indicator of quality when ranking content. This is a way for search engines to decide what content people consider to be most valuable and what their algorithms consider good quality. A piece of content can be immediately indexed whenever it’s attracting a significant amount of engagement on social media.

2.) Link Building

It’s past the period when you could just go out and ask for hyperlinks from other sites. In the wake of Google’s Panda and تزويد مشاهدات يوتيوب Penguin algorithm SEOs are now forced to do link building using the old-fashioned method to create quality content that is linked-worthy. But how do you reach websites willing to link to your content if asking them directly is considered an “unnatural” link building practice? Social media can help. Social media allows you to expose your content to interested audiences who might be willing to link to it should it be worth linking to. These people may also promote your content to their friends which will increase the impact of your content.

3) The amplifying of content

It doesn’t matter how high-quality the content you publish, it’s not going to achieve much success unless you amplify it. Marketing via email is an effective method to increase the reach of your content but it will only get to those on your list of marketing contacts. Social media lets you increase the reach of your content. If you share your content with your followers, they will be sure to share it with their own followers If they are satisfied with the content. The people who share it will be able to share your content with their followers, increasing the reach of your content. In addition, you’ll gain relevant traffic through inbound linking social signals, as well as brand recognition and are used by search engines to determine content quality evaluation.

content amplification lifecycle

4.) Brand Sensibilization and Brand

Search engines will use your brand’s name and reputation to determine the credibility of your website and how trustworthy it needs to be for their ranking algorithms. In addition to boosting your content social media can also help build brand awareness. Google refers to this as co-citation. Co-citations can be created via social media in order to increase Google’s trust and help with branded searches.

5) Social Indexing

Search engines have been indexing the social media pages for a few years now so they can now show up in results pages for search engines. This allows your brand to be displayed in search results for specific queries that aren’t limited to your company website. It’s even better. Individual Tweets from Twitter were previously indexed and appeared in search results as well which gave another means for your content to rank in the search results. This was just temporary for a few months before Google decided to discontinue it , up to now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.