5 Reasons Why Social Media is important for SEO

What can social media have to offer SEO? At MWI we hear lots of questions from our the current and potential clients. Social media is a rapidly growing marketing channel that most businesses have only recently begun using in the last few years. However, it’s crucial to make use of when you’re investing resources in search engine optimization. While the advantages of social media may not seem immediately obvious, they are essential for SEO help. Here are five benefits of social media is crucial for SEO.

1) Social Media Signals

It’s no secret that Google, Bing and other major search engines have been using online chat as part of their algorithm for شراء مشاهدات يوتيوب ranking for some years now. Social engagements occur when people comment, like on, share or tweet about content. A piece of content that has the highest number of social engagements will have more social signals. Search engines analyze these social signals, and use it as an indicator of quality when ranking the content. It’s a method of determining what content is popular with users over what their automated algorithm determines to be good quality. If a piece of content is receiving lots of engagement on social media the content can be identified.

2) Link Building

It’s past the time when you could go out and ask for hyperlinks from other sites. With the advent of Google’s Panda and Penguin algorithms SEOs are now forced to build links the old fashioned way to create quality content which is relevant to linking. How do you get in touch with sites that would be willing to link to your website if you ask them directly, which is an “unnatural” link building practice? Social media is your answer. Social media allows you to expose your content to people who are willing to link to it, in the event that it’s worth linking to. These people will share your content with others increasing your influence.

3.) The amplifying of content

You could create any high quality content you want but it’s not going to gain much traction without amplification. Email marketing is an excellent method of amplifying content , but it can only reach people in your marketing list. It is possible to reach new audiences through social media. After you have shared your content, the people who follow you will be able to share it with their followers if they find it useful. This will cause them to be able to share it with their followers which will increase the reach of your content. In return, you gain lots of relevant traffic, inbound links, social signals and brand awareness All of these are used by search engines to assess the quality of the content.

content amplification lifecycle

4.) Brand Awareness & Signals

Brand identity and awareness can tell search engines many things about the quality of your site’s content and how much it is trusted in its ranking algorithms. Apart from boosting the quality of your content, social media also helps create brand awareness. This is what Google refers to as a co-citation. The creation of these co-citations via social media can help increase the trust Google has in your website as well as helping with branded search queries.

5) Social Indexing

Search engines have been indexing social media profiles for a number of years now and this means that they appear on search result pages. This allows your business to be displayed in search results for branded queries that are not exclusive to your site. It gets even better. Individual Tweets from Twitter were at one time indexed and displayed in search results as well – enabling another way for your website to be ranked in the search results. The service was temporary for a couple of months until Google decided to discontinue this feature, which is still in effect. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.