5 Reasons Why Social Media is essential for SEO

What the heck does social media have to relate to SEO? MWI gets the information frequently from prospective and current clients. Social media is a rapidly growing channel for marketing that most businesses have only recently begun using in the past few years, but it’s crucial to make use of when you’re investing resources in search engine optimization. Setting up and managing social media accounts are important to assist in SEO efforts, though their benefits aren’t immediately obvious. Of the many reasons you should think about social media as a part of your overall strategy to be online, here are 5 reasons it’s important to SEO.

1) Social Media Signals

It’s no secret that Google, Bing and other major search engines have been using online chat in their algorithm for ranking for quite some time now. When people tweet, like, comment or share an article, this is called a social engagement. Content with more social engagements will have more social signals. These social signals are used by search engines to determine the quality of content. It’s a way to measure what content is popular with users over what their automated algorithm decides is of good quality. The content you’ve created can be immediately indexed when it’s getting a lot of engagement on social media.

2.) Link Building

It is long past the time when you could go out and ask for links from other websites. Since the introduction of Google’s Panda and Penguin algorithms, SEOs are forced to create links in by hand to create quality content that is link-worthy. But how do you reach websites that are willing to link to your site if asking them directly is thought to be an “unnatural” link building method? Social media is the way to go. Social media lets you share your content with appropriate audiences that are willing to link to it, should it be worth linking to. They will also share your content with others increasing your influence.

3.) Content amplification

You can make all the excellent content you’d like to however it will not gain much traction without amplification. Yes, email marketing is an effective way to boost the content, but it’ll only reach those in your database of marketing. Social media lets you reach new audiences with your content. Once you share your content, those who follow you will spread it to their networks if they find it useful. This will cause them to also share it with their friends which will increase the reach of your content. In return, you will gain many relevant visitors, inbound links, social signals , and brand Anotepad.com/notes/w92mskd3 awareness – all of which are utilized by search engines in determining the quality of content.

content amplification lifecycle

4.) Brand Awareness and Signals

Search engines will use your brand’s reputation and image to assess the credibility of your website and how trustworthy it should be within their ranking algorithms. Social media can help build brand awareness and increases the quality of the content you publish. This is what Google calls a co-citation. The creation of these co-citations via social media can improve Google’s trust in your company site, as well as aiding by bringing in search queries that are branded.

5) Social Indexing

Search engines have been indexing social media accounts for some time now so they can now appear on the search results pages. This allows your business to show up in search results for branded queries that are not restricted to your website. It’s more than that. Individual tweets on Twitter were once indexed and shown in search results too – enabling another way to ensure your content’s ranking in search. It was only for a short time, however the deal was ended when Google ended it after a couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.