5 Reasons Why Social Media is crucial for SEO

What does social media have to do with SEO? At MWI, we get this a lot from customers who are currently or are considering becoming clients. Social media is an incredibly expanding channel of marketing that many businesses have only recently begun making use of in the past few years, however it’s crucial to make use of – especially if you’re investing resources into SEO. Although the benefits of social media may not seem immediately obvious, they are essential for SEO help. There are many reasons to consider the use of social media in your strategy for online Here are five advantages of it to SEO.

1) Social Media Signals

It’s not a secret that Google, Bing and other major search engines have been using online chat in their algorithm for ranking for some period of time. A social engagement is the time when people share, like, comment or share tweets on a piece of content. Content that has more social engagements will show higher social signals. Social signals are utilized by search engines to determine the quality of content. This allows search engines to decide the most popular content and also what they consider to be high-quality. A piece of content can be immediately indexed when it’s getting a lot of engagement on social media.

2) Link Building

It’s past the time when you could get hyperlinks from other sites. Since the introduction of Google’s Panda and Penguin algorithm SEOs are now forced to build links the old fashioned way to create quality content that is linked-worthy. What is the best way to reach websites who are willing to link to your site, if the request is considered “unnatural”? Social media can help. Social media lets you post your content and share it with relevant audiences who may be willing to share it with others, should it be worth linking to. These people may also connect your content to their friends which increases the power of your content.

3) Amplification of content

It doesn’t matter how good the content you publish, it’s unlikely to get much traction unless you amplify it. Marketing via email can be great method to boost the content you create, but it won’t reach those in your marketing list. You can also reach new audiences via social media. If you send your content out to your followers, they will be sure to share it with their own followers in the event that they find it helpful. Then those people will be able to share it with their followers and increase your reach. You’ll also get relevant traffic, inbound linking as well as social signals and brand awareness All of which are used by search engines for content quality determination.

content amplification lifecycle

4) Brand Awareness and Signals

Search engines may use your brand’s name and استضافة مواقع الكترونية reputation to determine the credibility of your website and how reliable it ought to be for their ranking algorithms. Social media is a great way to increase brand recognition and boosts the visibility of the content you publish. Google calls this co-citation. Co-citations can be created through social media to improve Google’s trust and help with branded searches.

5) Social Indexing

Search engines have been indexing the social media pages since a while and this means that they appear on the search results pages. This allows your brand to be displayed in search results for specific queries that aren’t restricted to your website. But there’s more than that. Individual tweets from Twitter were once indexable and included in search results. This allowed your content to rank higher in search. It was temporary, however, and Google stopped it after a couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.