5 Reasons Social Media is Important for SEO

What exactly does social media have to in relation to SEO? At MWI we hear many of these inquiries from the current and potential clients. While social media has been an increasing marketing channel in recent times, many companies haven’t yet begun to take advantage of the potential of it. This is especially important when you’re investing in SEO. Although the benefits of social media might not be immediately apparent, they’re vital for SEO support. Here are five benefits of social media is important for SEO.

1.) Social Media Signals

It’s not a secret that Google, Bing and other major search engines have been using online dialogue as part of their ranking algorithms for some time. Social engagement occurs the time when people share, like, comment or share a tweet on a piece of content. The more social engagements a piece of content has, the more social signals it will bring to your website. Social signals are utilized by search engines to determine the quality of content. This is a method for search engines to determine the most popular content and also what they consider to be high-quality. A piece of content can be immediately indexed when it’s getting a lot of social engagement.

2) Link Building

It is long past the moment when you could simply get links from other websites. In the wake of Google’s Panda and Penguin algorithms SEOs are now forced to create links in the old fashioned way by creating high-quality content that is worthy of linking. How do you get in touch with sites who are willing to link to your site if asking them directly is thought to be an “unnatural” link building technique? Social media can help. Social media lets you expose your content to interested audiences who might be willing to share it with others, when it’s worthy of linking to. These people will spread your content among others and boost your authority.

3.) Amplification of content

You could create any top-quality content you like however it will not gain much traction without amplification. Marketing via email can be great method to boost content but it’s only going to be able to reach the people on your list of marketing contacts. It is possible to reach new audiences through social media. If you post your content to your followers, they’ll also share it with their personal followings when they find it useful. These people will then spread the word to their networks to increase your reach. In return, you gain a lot of relevant traffic, inbound links, brand recognition and social signals These are all used by search engines to determine the quality of your content.

content amplification lifecycle

4) Brand Awareness & Signals

Search engines can use brand image and recognition to judge the quality of your site and how reliable it ought to be in their ranking algorithms. Social media is a great way to increase brand awareness and increases the quality of your content. Google calls this co-citation. Building these co-citations through social media can help increase the trust Google has in your site, as well as aiding with search queries that are personalized.

5.) Social Indexing

Since the search engines index social media websites and display them as search results. This allows your business to appear in search results for search queries that are branded and not limited to your company website. However, it’s even more than that. Individual tweets from Twitter were once indexable and displayed in search results. This allowed your site to be more prominent in the search results. It was temporary, تزويد متابعين تيكتوك (hop over to this website) however it was a short-term solution, and Google shut it down after few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.