5 Reasons Social Media is Important for SEO

What do social media platforms have to offer SEO? At MWI we hear these questions frequently from our current and prospective clients. Social media is rapidly growing marketing channel that most businesses have only begun making use of in the last few years, but it’s crucial to make use of when you’re investing resources in search engine optimization. Although the benefits of social media are not immediately apparent, they are crucial for SEO help. There are many reasons to consider the use of social media in your online strategy, here are 5 advantages of it for SEO.

1.) Social Media Signals

It is no secret that Google, Bing, and other search engines utilize online conversations as part of their ranking algorithms. When people share content via Twitter, Facebook, comment or share the content that is known as a social engagement. A piece of content that has more social engagements will be able to show more social signals. These social signals are used by search engines to determine the quality of content. This allows search engines to identify the most popular content and what algorithm they believe to be high-quality. If something is receiving lots of social engagement it will be immediately indexable.

2.) Link Building

The days of going out and soliciting websites to link to yours. Google’s Panda/Penguin algorithm has forced SEOs to linkbuild the traditional way: create quality content that is relevant. But how do you reach websites willing to link to your content , if asking them directly is considered an “unnatural” practice for building links? Social media is the answer. Social media allows you to place your content in front of the right people, who could be influenced to link to it in the event that it is worthy of linking to. People who be able to share your content with other people and increase your reach.

3) Content Amplification

No matter how top-quality your content is, it’s not going to get much traction until you amplify it. Yes, email marketing is a great way to amplify content, but it can only reach people within your marketing database. Social media can help you increase the reach of your content. Once you share your content, the people who follow you will share it with their following when they are satisfied with the content. The people who share it will be able to share your content with their followers, تخفيض ترتيب اليكسا increasing the reach of your content. You’ll also get relevant traffic and inbound links, social signals, and brand recognition All of which are used by search engines for content assessment of quality.

content amplification lifecycle

4.) Brand Sensibilization and Brand

Search engines can use brand image and recognition to judge the quality of your site and how trustworthy it must be when they rank it in their algorithms. Alongside boosting your content social media also aids in increase brand recognition. Google calls this co-citation. These co-citations are built through social media to improve Google’s trust as well as aid with branded searches.

5.) Social Indexing

Search engines have been indexing social media accounts for a number of years now which means that they show up in the search results pages. This allows your company to show up in search results that include branded searches on more than only your website. But there’s more than that. Tweets that were individual from Twitter were once indexable and were displayed in search results. This allowed your content to rank higher on the results of a search. It was only for a short time, however it ended and Google shut it down after few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.