5 Reasons Social Media is Important for SEO

What do social media platforms provide in terms of SEO? At MWI, we get lots of questions from our current and prospective clients. While social media has become an increasing marketing channel in recent times, many firms haven’t yet begun to take advantage of it. This is particularly important if you are investing in SEO. While the benefits of using social media are not immediately obvious, they are crucial to SEO support. Out of the numerous reasons to consider social media as a part of your online strategy Here are five reasons why it’s crucial to SEO.

1.) Social Media Signals

It’s no secret that Google, Bing, and other search engines make use of online conversations in their ranking algorithms. If people tweet, share, like or comment on the content, this is called a social engagement. A piece of content that has the highest number of social engagements will show higher social signals. Social signals are utilized by search engines to rank content. It’s a way of evaluating what content is popular with users and what their algorithm determines to be good quality. The content you’ve created can also be indexed instantly when it’s getting a lot of social interactions.

2) Link Building

It’s been a long time when you could go out and ask for hyperlinks from other sites. With the advent of Google’s Panda and Penguin algorithm, SEOs are forced to create links in by hand by creating high-quality content that is linked-worthy. How do you get in touch with websites willing to link to your content if they are not directly approached as an “unnatural” link building practice? Social media can help. Social media lets you place your content in front of relevant groups of people who may be influenced to link to it if it’s worth linking to. These people may also share your content with their networks and increase the reach of your content.

3) Content Amplification

You can write all the top-quality content you like but it’s not going to gain much traction without amplification. Email marketing is a great way to amplify the content, but it’ll only reach those in your marketing database. You can reach new audiences via social media. If you post your content to your followers, they will also share it with their personal followers if they find it helpful. This will cause them to share it with their following, further increasing your reach. As a result, you get many relevant visitors including inbound links, brand recognition and _____ ________ _____ _____ social signals All of these are utilized by search engines in determining the quality of the content.

content amplification lifecycle

4) Brand Awareness & Signals

The brand’s identity and reputation can inform search engines much about the credibility of your site and how much it should be considered reliable in their ranking algorithms. Social media helps to build brand awareness and amplifies the quality of your content. Google refers to this as co-citation. Making these co-citations with social media can boost Google’s trust in your company web page and also assist with search queries that are personalized.

5) Social Indexing

Search engines have been indexing social media sites for a number of years now, which means they now show up in results pages for search engines. This allows your business to show up on search results when you type in branded search queries on more than only your website. This gets more effective. Tweets on their own from Twitter were once indexed and included in search results. This enabled your content to be ranked higher in the results of a search. It was temporary, however, and Google ended it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.