5 Reasons Social Media is Important for SEO

What exactly does social media have to relate to SEO? At MWI we hear these questions frequently from our current and prospective clients. Social media is a rapidly growing marketing channel that most companies have only started to take advantage of over the last few years, however it’s vital to take advantage of it in particular if you’re putting resources into SEO. While the benefits of social media may not be immediately obvious, they are crucial to SEO support. There are many reasons you should think about social media as a part of your strategy for online Here are five reasons why it’s crucial to SEO.

1.) Social Media Signals

It is no secret that Google, Bing, and other search engines utilize online dialogue in their ranking algorithms. Social engagements occur when people like, comment on, share or tweet about an article. The more social engagements your content is able to get, the more social signals it will bring to your website. Social signals are utilized by search engines to determine the quality of content. This is a way for search engines to decide what content people consider to be most valuable and what algorithm they believe to be as high-quality. If something receives a lot of engagement on social media, it can be instantly indexed.

2) Link Building

It is long past the period when you could just go out and ask for hyperlinks from other sites. With the advent of Google’s Panda and Penguin algorithms SEOs have to do link building the old fashioned way to create quality content that is worthy of linking. What is the best way to reach websites which are willing to hyperlink to your content, if you ask them directly, which would be thought to be “unnatural”? Social media can help. Social media can help you present your content in front of relevant groups of people who may be convinced to link to it should it be worthy of linking to. They will also be able to share your content with other people and boost your authority.

3.) Content Amplification

The quality of the content you publish, it won’t gain traction unless you amplify it. Yes, email marketing is a great way to amplify content, أفضل شركة تصميم مواقع الكترونية, use wiki.masmallclaims.org, but it’ll only reach those in your database of marketing. Social media lets you expand your reach with your content. If you post your content to your followers, they will spread it to their own followings If they are satisfied with the content. They will also promote your content to their followers, which will increase your reach. In return, you will gain an abundance of relevant traffic and inbound links, as well as social signals and brand awareness All of these are used by search engines to judge the quality of the content.

content amplification lifecycle

4.) Brand Communication and Awareness

Search engines will use your brand’s name and reputation to determine the quality of your site and how trustworthy it should be when they rank it in their algorithms. Social media is a great way to increase an image for your business and also boosts the content you publish. Google refers to this as co-citation. These co-citations can be built by using social media to boost Google’s trust and assist with branded searches.

5) Social Indexing

Search engines have been indexing social media accounts for some time now which means that they appear on the search results pages. This allows your business to show up in search results for specific queries that aren’t limited to your company website. It gets even more effective. Individual tweets on Twitter were previously indexed and appeared in search results, too which gave another means to ensure your content’s ranking in search. This was just temporary for a couple of months before Google took the decision to end the service, and it’s still in place. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.