Getting to Know Different Types of e-Commerce Platforms for SMEs
Written by ABC AUDIO on October 16, 2022
Nowadays, many people decide to shop online to fulfill their daily needs. Practical, easy, many choices, and more affordable prices are the reasons why online shopping is increasingly in demand. In addition, there are many attractive offers for buyers such as discount promos, cashback, and free shipping.
The national economy had experienced a slowdown at the beginning of the pandemic. Some businesses have had time to make massive efficiency, there are also those that went out of business due to declining sales. At that time, many people were delaying their spending due to economic uncertainty and fears of a pandemic. Slowly, people began to make adjustments to their consumption patterns, namely by switching from physical shopping to online shopping as an effort to limit physical interaction.
E-commerce platform for online business in social media
This marketplace is like a mall that houses many stores that offer various types of products to visiting buyers. The difference is, if in the mall visitors can see the products directly, in the marketplace visitors can’t see directly so they rely on photo displays and product descriptions as references before buying.
Changes in consumer behavior that need to be considered by Small and Medium Enterprises (SMEs) to regulate marketing strategies. Digital or die, nowadays digital marketing is the solution to increase sales.
The problem is that not all business actors understand what platforms can be used as sales media. As a first step, business actors need to choose and determine the right platform, know its uses, and weigh the pluses and minuses. So in this topic https://www.feedsfloor.com/profile/dauntogel we will discuss each of the platforms available for doing business online.
Who doesn’t know social media? We are also familiar because the use of social media is widely known in Indonesia. Functional as a communication medium, relatively easy to use, and providing interactive features are its attractions. The Digital Report 2020 report notes that there are 175.4 million active internet users aged 16-64 years in Indonesia, the majority of whom are social media users.
Currently, Youtube is the social media with the highest number of users and the highest level of activity in Indonesia, followed by Whatsapp, Facebook, Instagram, and Twitter. Other social media that are quite intensely used are Line, FB Messenger, Pinterest, Linkedin, Tiktok, We Chat, Snapchat, Skype, Reddit, and Weibo. However, we will only limit the discussion to the five social media with the highest usage rates
Why is this level of active use of social media important? Because this data can be considered, we determine which social media platforms can accommodate https://robertsspaceindustries.com/community-hub/user/jbl4d products to be exposed and reached by consumers. If the level of activity is low, then there is less chance of our products being seen by consumers.
creating product content relates to marketing
In this section, we’ll focus on exploring the five most-used and most actively used social media. Let’s look at the summary of each social media profile and how it relates to marketing.
Visibility shows how a content is accessible to the public. If the visibility is public, it means that the content can be accessed by anyone with the search feature, but if it is limited, it means that only certain people can access it, for example https://miarroba.com/admintoto which allows us as users to see other people’s stories and product catalogs if we have saved their phone number.
Business tools or supporting features for creating product content are various features and applications that we can use to create marketing content if we use related social media.
The interaction feature is a feature provided by social media so that users can interact with each other. There are social media that provide comments, direct messages, like or dislike buttons, and share. This feature from https://career.habr.com/companies/dauntogel is made to facilitate interaction between social media users, in this context between business actors and consumers.
The growth of the marketplace in Indonesia is growing rapidly until Indonesia has been named the country with the fastest growing marketplace in the world. There are currently at least 10 marketplaces competing to accommodate potential sellers and buyers for transactions.
