Facebook’s rebrand mocked because Meta similar to Hebrew word, ‘dead’

Fb’s company rebranding to “Meta” is drawing mockery as a result of it sounds much like the Hebrew phrase for “useless.” 

Social media customers in Israel are utilizing the hashtag #FacebookDead and mocking the corporate for not doing its analysis in rebranding, which founder Mark Zuckerberg announced last week. The identify, in Hebrew, is the conjugation of the female type for “useless” in each current and previous tenses.

“In Hebrew, *Meta* means *Useless* The Jewish neighborhood will ridicule this identify for years to return,” tweeted Dr. Nirit Weiss-Blatt, the writer of The Techlash and Tech Disaster Communication.

The Israeli emergency rescue unit Zaka, whose job is to gather human stays to make sure correct burials, mockingly tweeted in Hebrew: “Don’t fret, we’re on it. #FacebookDead”

Meta:Mark Zuckerberg announces company rebrand as it moves to the metaverse

One other consumer added: “Grave error?? Fb’s new identify Meta means useless in Hebrew. Hilarious. #FacebookDead” 

Zuckerberg, who was raised in a Reform Jewish family, announced the company’s name change last Thursday to Meta to replicate its rising concentrate on the metaverse.

“Any longer, we’re going to be the metaverse first, not Fb first,” Zuckerberg mentioned at the corporate’s annual Join convention. “Our model is so tightly linked to 1 product that it may well’t probably symbolize every thing we’re doing as we speak, not to mention the longer term.”

The rebranding of one of many world’s strongest and best-known firms comes as Fb is embroiled in a public relations disaster over a cache of paperwork leaked by former product supervisor Frances Haugen and offered to Congress.