5 Reasons Social Media is Important for SEO

What exactly does social media have to have to do with SEO? At MWI we hear many of these inquiries from current and prospective clients. Social media is a fast growing marketing channel that most companies have only just begun to take advantage of over the past few years, but it’s vital to take advantage of it particularly if you’re investing resources into search engine optimization. While the benefits of using social media may not be immediately apparent, they are essential for SEO help. From the myriad of reasons to consider social media as part of your online strategy There are five main reasons it’s important to SEO.

1) Social Media Signals

It’s not a secret that Google, Bing, and other search engines utilize online dialogue in their ranking algorithms. When people share content via Twitter, Facebook or comment on a piece of content it is referred to as a social engagement. The more social engagements your content gets, the greater social signals it will bring to your site. Social signals are utilized by search engines to determine the quality of content. This allows search engines to determine the most popular content and what algorithm they believe to be top-quality. If something has a high amount of engagement on social media it will be immediately identified.

2) Link Building

There are no more days of going out and soliciting websites to link to yours. With the emergence of Google’s Panda and Penguin algorithms SEOs are now forced to do link building using the old-fashioned method by creating high-quality content that is linked-worthy. But how do you reach websites that are willing to link to your site if asking them directly is considered an “unnatural” link building technique? Social media can help. Social media allows you to publish your content to people who are willing to link to it, if it is worth linking to. Those people will also promote your content to their networks, further increasing the influence of your content.

3.) Content Amplification

The quality of the content you publish, it won’t be popular without amplification. Email marketing can be great method to boost content , but it can only get to those on your list of marketing contacts. You can also reach new audiences through social media. If you send your content out to your followers, they’ll share it with their own followers if they find it helpful. They will also promote your content to their followers, thereby increasing your reach. You’ll also get relevant traffic as well as inbound linking, social signals, and brand recognition and تصميم المواقع الالكترونية (https://equipifieds.com/) can be used by search engines for content quality determination.

content amplification lifecycle

4.) Brand Awareness and Signals

Search engines will use your brand’s name and reputation to determine the quality of your site and how trustworthy it should be within their ranking algorithms. Social media helps to build an image for your business and also boosts your content. Google refers to this as co-citation. Building these co-citations through social media will help improve the trust Google has in your site, as well as aiding with branded search queries.

5.) Social Indexing

Search engines have been indexing the social media pages for a few years now which means that they appear in search result pages. This lets your company’s brand show up in search results for search queries that are branded and not only restricted to your business’s website. This gets better. Individual tweets from Twitter could be indexed and were displayed in the search results. This enabled your content to be ranked higher in the search results. It was only for a short time, however it ended and Google ended it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.