Smells like $20 million: Johnny Depp sets record for biggest perfume payday with Dior deal
Written by ABC Audio. All rights reserved. on May 12, 2023
Johnny Depp and Dior are staying in business together, in a deal Variety says is a record for a fragrance endorsement.
Dior is reportedly re-upping his contract with the star, to whom the brand stayed loyal through his messy, headline-making divorce and subsequent defamation battle with ex-wife Amber Heard, to the tune of $20 million.
The trade notes the three-year deal, which will have him keep pitching his Sauvage cologne, dwarfs the previous record-holder, Robert Pattinson, who reportedly got $12 million to pitch Dior Homme.
Similar celebrity scent-related deals usually only net in the six-figure range, like Brad Pitt‘s $7 million Chanel No. 5 deal, Variety explains.
Depp’s fanbase is deep: As reported last year, sales of Sauvage went through the roof during last year’s defamation case, as fans’ way of showing support to the star.
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