5 Reasons Social Media is Important for SEO

What does social media have to in relation to SEO? At MWI, we get lots of questions from our potential and current clients. While social media has become an increasing channel for marketing in recent years, most companies have not yet started to take advantage of the potential of it. This is crucial when you’re investing in SEO. Setting up and managing social media accounts are extremely important to assist in SEO efforts, although their benefits aren’t immediately obvious. From the myriad of reasons you should think about the use of social media in your overall strategy to be online Here are five reasons why it is essential for SEO.

1.) Social Media Signals

It’s no secret that Google, Bing and other major search engines have been using online dialogue in their algorithm for ranking for some period of time. Social engagements occur when people comment, like or share a tweet about a piece of content. A piece of content that has more social engagements is likely to have more social signals. Search engines evaluate the social signals they receive, and use them as an element of quality when evaluating the content. It’s a way to determine what content people find useful over what their algorithm determines to be of high quality. Content can be immediately indexed if it’s receiving a lot of social interactions.

2.) Link Building

It’s long gone of going out and soliciting websites to link to yours. With the emergence of Google’s Panda and Penguin algorithm SEOs must build links the traditional way by creating high-quality content that is linked-worthy. How do you get in touch with websites that are willing to link to your website if asking them directly is thought to be an “unnatural” link building method? Social media can help. Social media allows you to expose your content to interested audiences who might be willing to link to it, when it’s worthy of linking to. Those people will also promote your content to their networks which increases the power of your content.

3.) The amplifying of content

It doesn’t matter how good your content is, it won’t achieve much success until you amplify it. Marketing via email is an effective method to increase the reach of your content but it’s only going to reach people in your list of marketing contacts. The possibility of reaching new audiences is through social media. When you share your content, those who follow you will spread it to their networks if they find it useful. They will also be able to share your content with their followers, thereby increasing your reach. You’ll also get relevant traffic as well as inbound linking social signals, as well as brand awareness These can be used by search engines for content to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals

Brand image and recognition can tell search engines many things about the quality of your website as well as the extent to which it can be respected in their ranking algorithms. Apart from boosting the quality of your content, social media also helps to increase awareness of your brand. Google refers to this as co-citation. Making these co-citations with social media can boost Google’s trust in your company website as well as helping by using branded search terms.

5) Social Indexing

Search engines have been indexing social media profiles for a few years now which means that they appear on the search results pages. This enables your brand to be displayed on search results when you type in branded search queries , which is more than the site of your business. But it gets even better than that. Individual tweets from Twitter were once indexed and تخفيض ترتيب اليكسا included in the search results. This allowed your site to rank higher in search. That was only temporary for a couple of months before Google decided to cease using it up until now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.