5 Reasons Why Social Media is crucial for SEO

What the heck does social media have to do with SEO? MWI gets this information a lot from both current and potential clients. Social media is a fast growing channel for marketing that most businesses have only recently begun to take advantage of over the past few years, but it’s very important to leverage when you’re investing efforts in search engine optimization. While the benefits of using social media are not immediately apparent, they’re crucial to SEO aid. Here are five reasons social media is important for SEO.

1.) Social Media Signals

It’s no secret that Google, Bing and other major search engines are using online dialogue as part of their algorithm for ranking for some time now. A social engagement is when users like, share or share tweets about content. The more the number of social interactions that a piece content receives, the more social signals you send to your site. Search engines evaluate these social signals, and consider it an index of quality when ranking the content. This allows search engines to decide the content that people are most interested in and what their algorithm deems high-quality. If an article has a high amount of social shares It can be quickly identified.

2) Link Building

There are no more days of asking for websites to link to your site. Google’s Panda/Penguin algorithms have forced SEOs to linkbuild the old-fashioned way: write good quality content that is pertinent. How can you get your content to websites who are willing to link to your content, when the request is considered “unnatural”? Social media is the solution. Social media allows you to expose your content to of the right people, who could be influenced to link to it in the event that it is worthy of linking to. People who promote your content to their networks which increases the power of your content.

3.) Amplification of content

You can write all the high quality content you want however, it will not get any traction without amplifying it. Email marketing is great method to boost content but it’s only going to reach people in your list of marketing contacts. The possibility of reaching new audiences is through social media. If you post your content to your followers, they’ll spread it to their own followings when they find it useful. This will cause them to be able to share it with their followers which will increase the reach of your content. You will also gain relevant traffic and inbound links, social signals, and brand recognition All of which can be used by search engines to make assessment of quality.

content amplification lifecycle

4.) Brand Awareness and تزويد متابعين تيكتوك, More, Signals

Search engines will use your brand’s name and reputation to determine the credibility of your website and how reliable it ought to be for their ranking algorithms. Social media aids in building an image for your business and also boosts the quality of your content. Google refers to this as co-citation. These co-citations can be developed by using social media to boost Google’s trust as well as aid with branded searches.

5) Social Indexing

Since the search engines index social media accounts and display them on search results pages. This lets your brand be displayed in search results for your branded search queries , which is more than just your own website. This is even more effective. Individual Tweets from Twitter were at one time indexed and displayed in search results, too which gave another means for your content to rank in search. That was only temporary for a few months, until Google decided to cease using it up until now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.