Five Reasons Social Media is essential for SEO

What does social media have to have to do with SEO? MWI receives this kind of information frequently from prospective and current clients. Social media is a fast growing marketing channel that most businesses have only begun taking advantage of in the past few years. However, it’s essential to utilize it in particular if you’re putting funds into SEO. Although the benefits of social media might not be immediately apparent, they are vital for SEO help. Of the many reasons why you should consider social media as part of your online strategy There are five main advantages of it to SEO.

1.) Social Media Signals

It is no secret that Google, Bing, and other search engines utilize online conversation as part of their ranking algorithms. Whenever people tweet, like or comment on an article it is referred to as a social engagement. The more social engagements your content is able to get, the more social signals it will bring to your website. Search engines analyze these social signals, and use them as a quality factor when ranking content. This is a way for search engines to identify the content that people are most interested in and what their algorithms consider high-quality. If the content you’re looking at receives a lot of social interaction the content can be identified.

2) Link Building

It is long past the time that you could get hyperlinks from other sites. Google’s Panda/Penguin algorithms are forcing SEOs to linkbuild the old-fashioned way: write top-quality content that’s relevant. But how do you reach websites that are willing to link to your content , if they are not directly approached as an “unnatural” practice for موقع تزويد مشاهدات building links? Social media is the solution. Social media allows you to put your content in front of relevant groups of people who may be in a position to influence them to link to your content should it be worthy of linking to. These people may also share your content with their networks which will increase the impact of your content.

3.) Amplification of content

You can write all the high quality content you want but it’s not going to gain much traction without amplification. Email marketing is an excellent method to amplify content, but it’ll only reach those in your database of marketing. Social media lets you connect with new audiences through your content. If you share your content with your followers, they will be sure to share it with their own followers when they find it useful. These people will then be able to share it with their followers and increase your reach. In return, you earn an abundance of relevant traffic including inbound links, social signals and brand awareness All of which are used by search engines to judge the quality of your content.

content amplification lifecycle

4) Brand Recognition and Signals

Search engines use brand image and recognition to judge the credibility of your website and how trustworthy it needs to be when they rank it in their algorithms. Social media is a great way to increase brand awareness and increases the quality of your content. This is what Google refers to as co-citation. These co-citations can be developed by using social media to boost Google’s credibility and aid in search results that are branded.

5.) Social Indexing

Since search engines are able to index social media profiles, they are now showing on search results pages. This lets your brand be displayed in search results for branded search queries that are not limited to only your website. But there’s more than that. Individual Tweets from Twitter were once indexed and shown in search results as well giving another opportunity to get your content noticed in the search results. The program was only temporary, however it was a short-term solution, and Google ended it after a couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.