Tips to be able to continue to exist doing business online
Written by ABC AUDIO on November 29, 2022
Tips for Starting an Online Business a la Sapasara Collection
Lately, online businesses need to present a special strategy to continue to attract consumer shopping interest.
Not only attracting interest in shopping, online businesses also need to prepare several strategies to deal with a recession which is expected to take place in 2023.
One of the online businesses that is also looking for ways to increase consumer spending interest is the Saparasa Collection negligee businessman.
For information, negligee comes from the word duster, namely clothing worn by cowboys in the United States in the 18th century.
Another history says, negligee began to be popularized since the reign of Queen Victoria in England, and became a symbol of the movement for women to free themselves from the trend of using corsets at that time.
In Indonesia itself, negligee is a mainstay of women from various circles to be able to move comfortably inside or outside the home.
The following are a number of good tips from this young entrepreneur so that he can continue to exist doing business online.
- Market and Competitor Analysis
According to Satria, the target consumer market for negligee commodities is very large, but this demand is also directly proportional to the number of business actors selling these fashion products.
Therefore, Satria routinely conducts market and competitor analysis since the beginning of the Sapasara Collection until it has maintained it until now.
“For example, if we look at some negligee products, there are good ones but the prices are not affordable. On the other hand, there are those whose prices are more affordable, but the models are less varied. So, the Sapasara Collection takes the middle ground, offering a variety of models at pocket-friendly prices.”
- Product Analysis and Quality Control
Product analysis and quality control are needed to know and maintain the advantages of the products we sell. This also applies to business actors and MSMEs to maintain product quality and foster customer loyalty.
According to Satria, these two things play an important role because they can affect business if they are not taken care of.
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“Learning from previous experience, where all prices have gone up, fabric materials from suppliers have remained stable. This condition is quite strange. After receiving several complaints from customers, I just found out that the quality of the fabric has been lowered so that prices remain stable. It’s sad, because it affects my rating on Shopee. Since then, I have made it mandatory for me to carry out a quality control process after receiving manufactured goods,” explained Satria.
- Mastering Photo Techniques and Styles that are Interested in Customers
Not only that, Satria also revealed tips that some online shop owners sometimes don’t realize, namely product photos.
Product photos are one of the important things to support an online business. The reason is, a good photo with a trending appearance can attract more customers.
“If the photos are good, the next thing to do is pay attention to photo traffic or see photos that customers like. So we can find out which photos and models look attractive to customers,” said Satria.
- Make Use of Features Effectively and Efficiently
The existence of an online marketplace like Shopee, of course, makes it easier for business people and MSMEs to sell various kinds of products.
Various kinds of features and programs offered, of course, are expected to maximize sales. According to Satria, Shopee is the simplest marketplace and its features are easy to understand.
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