The strategic marketing persona with whom you intend a message to reach.

Social media calendars are tools to organize, plan, schedule proactively, and post social messages. Marketers use social media calendars to coordinate when to post, plan the content to share, manage campaigns of multiple social media posts, track deadlines and workflows, and review published content. Social Media Calendar Synonyms: What do you call a social media calendar?

1. Social media content calendar: A social media content calendar provides specific details on the day-to-day management of social media content, like what individual posts will be and when they’ll be published.
2. Social media editorial calendar: An editorial calendar, on the other hand, is focused on the higher-level content strategy, mapping out things like categories and types of posts.
3. Social media marketing calendar: Finally, a marketing calendar focuses on tying social media content strategy to the larger business strategy, blocking off various campaigns and initiatives to be brought into social media content.

All three of these terms meet the definition criteria of social media calendar because their primary objective is to proactively organize, plan, schedule, and post social media messages. Social media calendars organize essential information for every social media message, including:

1. Target audience: The strategic marketing persona with whom you intend a message to reach.
2. Initiative: The business unit, company or department goal, or market vertical your message supports as connected to larger company-wide objectives.
3. Campaign: The specific launch, event, or content the message complements.
4. Social media network: The actual social media channel to which the message publishes, such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, or Tiktok.
5. Social network profile: The specific account or handle to which the message belongs.
6. Social message type: The media type such as image, reel, video, text, or link post.
7. Social message copy: The written text that is included in the body of the social media message.
8. Social message visual and alt text: The images, photos, or videos along with alt text so visually impaired readers may hear the contents of the visual.
9. Social message tagging: The hashtags and @mentions the message contains.

Marketers typically build social media calendars in one of three different formats: printed paper, spreadsheets, or software services.

1. Paper Calendars: The old-school approach for those who prefer hand-written organization.
2. Spreadsheets: A cost-effective route for planning posts ahead of time.
3. Software Services: The professional option with powerful automation and time-saving capabilities.

Of the above social media calendar options, software explicitly designed to be a social media calendar is the only option that fulfills every criterion within a social media calendar (organize, plan, schedule, and post social messages). Only social media calendar software can:

1. Organize all of your social media messages in one place without manual copy/pasting
2. Demonstrate social media strategy alignment with strategic business objectives and overarching marketing campaigns
3. Post directly to social media networks and accounts at proactively chosen dates and times
4. Organize a series of social media messages as a unified social media campaign which may be easy measured and reported on as a whole
5. Create and upload all assets for a social media network at once to eliminate manual copy/pasting
6. Post to multiple social media networks and accounts at one time to simplify and unify launches and timely promotions
7. Empower marketers to automatically choose how many times to post to each social media profile on a daily, weekly, or monthly basis
8. Automatically fill gaps in social media posting schedules with proactively chosen and already-successful messages to maximize social media engagements
9. Automatically post to each network at the best times to increase engagement
10. Empower marketers to save a social media schedule they like as a template to apply for future campaigns to make consistency easy

For these reasons, we suggest using software designed to be social media calendars as a best practice to help you complete more work in less time without tedious, manual busywork.

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