Snoop Dogg and DMX’s Verzuz rap battle launches a new partnership with Apple Music – Music News
Written by admin on July 26, 2020
Starting this week, the Verzuz battle is coming to Apple Music and Beats 1 with its first headliners, rap legends Snoop Dogg and DMX.
Variety reports each forthcoming battle will broadcast live on the music streaming service for free and music fans will be able to relive the epic battles on-demand after.
Legendary hip-hop producers Swizz Beats and Timbaland launched the music celebration battle on Instagram Live in March and it has since upped streaming numbers for participating artists by 300%.
The series became a hit creating a virtual stage for some of the most epic match-ups including the Juneteenth piano battle between Alicia Keys and John Legend and the recording-breaking “celebration” battle between soul queens Jill Scott and Erykah Badu, which brought in over 700,000 viewers.
Before the big showdown, tune in to Apple Music’s official Snoop Dogg and DMX Cheat Sheet playlist.
The Verzuz “battle of the dogs” takes place tonight, July 22, at 8 p.m. EST/ 5 p.m. PST.
By Rachel George